Whether you are a university, corporation, trade association, not-for-profit, or a
small business trying to grow, our award-winning multimedia strategies and
implementation will give your organization the edge it needs in the increasingly
crowded landscape of modern media messaging. We will put you ahead of the
curve by taking your story to an ever-increasing number of potential and existing
clients, industry leaders, students and professionals. Using a broad range of digital
distribution platforms, our proven strategies and execution will enhance your
industry visibility, audience awareness, AND reduce your communication
budget.

Services include the following:

FOR CORPORATIONS, TRADE ASSOCIATIONS, NOT-FOR-PROFITS,
AND SMALL BUSINESSES

• Review current messaging content, distribution strategies, and performance
  goals, measured against competitors, industry norms, and audience acceptance.
• Evaluate current internal multimedia story telling capability and effectiveness for
  particular target audience demographics.
• Adjust content strategies and oversee creation of new content using best
  practices of multimedia storytelling to reach audience segments.
• Recommend tools, workflow, and vendor solutions to support communications
  strategy,and then create tool kits/templates for multimedia storytelling across
  media platforms.
• Facilitate interaction/dialogue with audience, using blogs, podcasts,
  social networks, mobile apps, Twitter feeds, email blasts, wikis, to distribute
  multimedia story content.
• Extend multimedia storytelling strategies to improve internal communication
  between departments.
• Recruit, organize, train and build corporate or freelance multimedia
  storytelling team.  Review story messaging effectiveness and clarity
  regularly to measure progress against defined metrics.

FOR MULTIMEDIA TEAMS AND INDIVIDUALS

• Evaluate existing multimedia content, as well as team structure, productivity, and
  workflow in light of corporate culture, strategy, and goals.
• Evaluate multimedia production tools and recommend upgrades or adjustments.
• Evaluate individual skills of multimedia team members and suggest paths for
  career development. Develop plan for improving team performance, and provide
  coaching support.
• Perform as freelance editor/producer, creating multimedia content with
  internal teams.

FOR COLLEGES AND UNIVERSITIES

• Review visual journalism and multimedia curriculum against academic
  objectives. Recommend changes based upon an industry perspective about
  future employment trends.
• Develop new visual journalism, digital media, and multimedia storytelling
  courses and coursework assignments to build student skills.